Do you find it difficult to step back from the cut and thrust of campaigning to appraise the effectiveness of what you are doing? Do you have time to evaluate your campaigns but are unsure how to do it?
Emma can help you put in place simple monitoring and evaluation frameworks to assess the effectiveness of your campaigns and can conduct independent reviews of your work.
Would you like to know what the people you are trying to influence really think of your approach?
Emma will use qualitative research techniques to gather information about how the people who are on the receiving end of your influencing work view what you are doing. The research will provide you with information to hone your future campaigning and influencing strategies, enabling you to become more effective.
By undertaking a perceptions audit, you will understand:
- How your target audience perceives your charity and its approach to political communications
- Your level of influence in Westminster and Whitehall (and amongst wider audiences, if required)
- Exactly how you have influenced policy and/or practice
- How you can develop your political communications for greater impact