Do you find it difficult to step back from the cut and thrust of campaigning to appraise the effectiveness of what you are doing? Do you have time to evaluate your campaigns but are unsure how to do it?
Emma can help you put in place simple monitoring and evaluation frameworks to assess the effectiveness of your campaigns and can conduct independent reviews of your work.
Perceptions audits
Would you like to know what the people you are trying to influence really think of your organisation and your campaigns?
Emma will use qualitative research techniques to gather information about how key stakeholders view what you are doing and evaluate what your organisation is doing well and how it could improve.
Case Study: Help the Aged
Help the Aged (now Age UK) commissioned Emma to assess the overall effectiveness of its communications in Westminster and Whitehall and to identify ways in which the charity could develop them for greater impact. Emma conducted a series of in-depth interviews with ministers, shadow ministers, top civil servants and backbench MPs. The result was a substantial report which senior managers used to demonstrate the influence of the charity’s public affairs work and identify ways of making it even more effective.
